Working with designer/craftsman Jon Soileau, I created a business identity that echoed Jon's visual aesthetic by crafting custom letterforms and a utilizing a color palette taken from his piece "Topo Ottoman," a grey leather communal ottoman with distinctive yellow stitching. The scope of this project included Sparse's identity, 3-ply laminated sheet business cards and a new website that is compatible across multiple devices.

Visit S P A R S E Collective

Sparse
Identity