Once a week the 10-member student group Lettering Club would work with experimental materials and mediums to create unique letterforms and practice calligraphy. CCA Faculty Jon Sueda approached the group and asked the students to create a promotional poster for Dutch Design Week at CCA 2012. The final piece was made collaboratively with James T. Edmondson,Jane Sherman Harrison, Greg Johnson and Micah Rivera.
"...Painter’s tape was chosen as a metaphorical temporary bind between two cultures, and also because we could do a huge installation on a budget. Also, it could be removed once we were done. We chose orange to reinforce the Dutch theme. We drew the lettering, projected it on a wall, spent a few hours taping, and photographed the results. The back of the poster shows us at work." — James
Working with Sara Spearin, I've designed and produced menu's, merchandise, printed collateral and most recently redesigned Dynamo's website to represent the growth that the brand has experienced in the last 5 years and restructure their online presence around a e-commerce platform.